About
I’m an industrial designer and product strategist based in the New York City Metro Area. I tackle challenges with resilience, turning limitations into chances for innovation. My design process is based on careful observation, curiosity, and a strong focus on getting things done. Whether working with corporate or startups, I excel in environments that require flexibility and creative problem-solving.
I’ve led the creation of many products and brands that have gained international attention, with features in places like The Musée du Luxembourg in Paris for the 2024 Summer Olympics and platforms like GQ and Designboom. My expertise covers areas like consumer electronics, household items, fashion, personal accessories, soft goods, and brand identities.
At the heart of my work is the belief that design should do more than look good or work well. I aim to create products with purpose that leave a lasting impact. By embracing challenges, I make sure each project tells a meaningful story that connects with people.
Contact
andrewlim.id@gmail.com
Brand Experience
Nike
Movado
Bluesound
NAD
PSB Speaker
Fisher Price
Scuderia Ferrari
Pentax Medical
RAB Lighting
Lifetime Brand
Thousand Fell
Built NY
Colgate Palmolive
Work Experience
Lead Creative, 2020 - Present
Lead the design and strategy of product and brand projects across all creative disciplines, from digital design to art direction and creative direction. I uncover and shape compelling narratives, seamlessly integrating them into design objectives while inspiring teams to push beyond their comfort zones, always with a strong focus on sustainability. I work closely with clients, brand teams, and manufacturing partners to deliver meaningful and impactful results. Additionally, I mentor designers, helping them refine their skills and actively contribute to all aspects of the creative process to drive the team’s vision and success.
Independent Consultant, 2018 - 2020
Drove project design development and visualization for startups, clients, and design firms (Prime Studio, MachineArt, JD&Co, and FletcherKnight.
Senior Industrial Designer, ion Design 2/2019 - 6/2019
Lead to the growing studio’s agile and multi-faceted design approach, tapping into and accelerating the blossoming local startup culture, often with the intent to develop a client’s first commercial product. Product categories include optics, medical devices, wearable technology, humanitarian efforts, augmented reality, consumer products, and other ventures.
Lead Industrial Design, DF-ID, 9/2015 - 2/2019
Lead design projects from concept to production for a diverse range of clients, focusing on health, wellness, and sustainability. I contribute to creating a positive studio culture and work to streamline best practices that ensure efficient and effective project workflows.
Design Intern, Movado 1/2015 - 9/2015
Design Intern, Fisher Price 9/2014 - 12/2014
Design Intern, Nike Vision 1/2014 - 8/2014
Education
Bachelor of Fine Arts (BFA) in Industrial Design, Montclair State University, 2011 - 2015
Press
2024, Musée du Luxembourg, Hìtëkw
2024, AMFG, Hìtëkw
2024, Additive Manufacturing, Hìtëkw
2024, Protolabs, Hìtëkw
2024, 3D Print, Hìtëkw
2024, Gravity Sketch, Community Workflows
2023, Advanced Design, Glue Footwear Conference
2023, Yanko Design x Keyshot Inspiration Hub Design of the Month, Hìtëkw
2023, Conceptkicks, Peel
2022, Core77, Mango
2022, Stuff Magazine, Hìtëkw
2022, Highsnobiety Design, Hìtëkw
2022, Design Wanted, Hìtëkw
2022, Axis, Hìtëkw
2022, Gizmodo Japan, Hìtëkw
2022, Trendhunter, Hìtëkw
2022, Puro Diseño, Hìtëkw
2022, GQ Korea, Hìtëkw
2022, Uncrate, Hìtëkw
2022, Designboom, Hìtëkw
2022, Yanko Design, Hìtëkw
2022, Gravity Sketch, Hìtëkw
2022, Lemanoosh, Earbugs
2022, Yanko Design, Earbugs
2022, Gigadgets, Earbugs
2022, Gravity Sketch, Earbugs
2022, Lemanoosh, Momentum
2022, Yanko Design, Momentum
2022, Stir World, Momentum
2022, Design Wanted, Momentum
2022, ADF Magazine Japan, Momentum
2022, Designboom, Inflatable Eyewear
2022, Gravity Sketch, Inflatable Eyewear
2022, Designverse China, Inflatable Eyewear
2022, Pupil Communication France, Inflatable Eyewear
2022, Lemanoosh, Flexible Gaming
2022, Slovak Design Museum, Flexible Gaming
2022, Lemanoosh, Hex Tools
2022, Yahoo Finance, Lilly Finance
2022, PR Newswire, Lilly Finance
2022 Speedway Digest, Lilly Finance
2021, Trendhunter, Pop
2021, Tuvie, Pop
2021, Lemanoosh, Dito
Award
Good Design Award 2016
Good Design Award 2017
Good Design Award 2018